The Acquisition Series Continues!

I had too much to say about Acquisition to confine myself to just one week, so here we go on Week #2 of my Acquisition Series. Last week, I talked about how Prospecting is different from your other mailings and how to choose between an issue-based theme and a more institutional-based package.

This week, I want to talk about the things that go into your Prospecting Letter, the tricks you can use to make people jump out of their chairs and reach for their wallets.

• A Blockbuster Lead (Or, Grab a Potential Donor's Attention and Not Let Go)
• Making Sure to Back Up Your Claims with Facts
• Selling Your Organization (Remember Your Passion and Urgency)
• Other Tricks of the Trade

I'll address a new topic each day, so keep checking back.